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Jack Of All Trades

Photography has always captivated me. But my love affair with the camera blossomed a few years ago when I decided it was time to stop messing around and really learn how to shoot. Back then I thought to myself: Hmmm, how great would it be if one day I could offer photography to my clients as well as design? Most of my professional life I have gone out of my way to work with people who were the masters of their trade. That old phrase: Jack of all trades, master of none plays in my head whenever I see someone who claims to be the best in multiple areas. And sadly, that saying usually rings true. A generalist, not an expert.

Is it truly possible to be good, no… REALLY good… at more than one thing?

Times are changing at warped speed in the creative fields. And it seems now-a-days being able to uniquely position yourself is more important than ever. I have been working with words and pictures my entire career so it was incredibly clear to me that this should be a natural progression. All I know is that it certainly feels right on.

One thing that has not changed is good old fashioned word-of-mouth. If anything, I believe a referral means even more these days. Through the referral of a dear friend who has championed this idea of mine from the very beginning, I was offered my first commercial shoot by a company who was more than happy to take their "chances" on me. Tsukihoshi children's shoes are bright and fun and so were these kids. The shoot was fast and furious and full of adorableness, chaos, smiles, tears, inspiration and perspiration. And let me tell you, working with my own images while designing the catalog (don't miss the interactive pdf at the bottom of this post) was pretty cool. I can't wait to do it again!  

*The small shoe images with descriptive copy in the catalog were shot by a studio photographer. The lifestyle images are 100% mine.